Reputation Management/ Communication
- Acute measures in crisis situations
- Definition of the cause for the crisis (significance for shareholders and company objectives )
- Positioning core messages with the media (in particular, also social networks)
- Gaining interpretational sovereignty over the crisis
- Communication regulations, press releases, website, contact with supporters
- Positioning core messages in politics
- Conducting background discussions
- Positioning core messages in the workforce
- Employee information, Intranet
- Avoidance of hindering the works council
- Positioning core messages in the public
- Positive influencing of external perception, external experts, supporter
- Increased and repeated placement of positive messages, simultaneous showing of weaknesses of the communicative opponent.